Email Optin Popupbuild Your Email Subscriber List Quickly

Jul 11, 2017 Start by naming your opt-in form in the Setup tab of the opt-in form you’re creating. Next, connect your form to an email provider. Without the email provider, account and email list, the form will be inactive.

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If your opt-in email marketing campaigns with your email marketing software are a little lackluster now, don’t despair. With the examples we provided in this extensive article, you shouldn’t find it hard to make better opt-ins that will boost your signups and grow your email list and soon, your conversion rates and sales as well. An electronic mailing list is a special usage of email that allows for widespread distribution of information to many Internet users. It is similar to a traditional mailing list — a list of names and addresses — as might be kept by an organization for sending publications to its members or customers, but typically refers to four things — a list of email addresses, the people. If your subscriber uses a Gmail account, there's a chance the confirmation email may be placed in Gmail's Promotions tab. Ask your subscribers to add you to their contacts list to ensure your future emails are placed in the Primary tab. Your email could be caught in an aggressive spam filter. Ask the subscriber to check the junk folder.

Did you know there’s a law in the U.S. about sending emails? It’s called the CAN-SPAM Act. And if you’re “promoting or advertising a commercial product or service through electronic communication,” you have to comply with the law or face some hefty penalties. VerticalResponse is here to break through the jargon and help you understand the rules.

Before we dive in, let’s quickly look at the law’s history. In 2003, President George W. Bush signed the CAN-SPAM Act bill into law to stop the onslaught of spam that was landing in everyone’s inbox. The law was subsequently updated in 2008.

“Some small businesses may be aware of certain conditions specified within the CAN-SPAM Act, but I think that very few are familiar with the entirety of the law,” said Jesse Ignell, a marketer for Computer Market Research. With Ignell’s help, we’ll outline the seven key components of the law that you, the email sender, should know and follow:

1. Tell readers where your email is coming from

The law focuses on transparency. The “From,” “To” and “Reply to” labels need to tell the recipient where the email comes from. In other words, these fields should contain the sender’s name or the business name.

2. Write an honest subject line

Your subject line should reflect what’s in the email. You can’t be deceptive here. In other words, don’t write “Claim your $500 gift card” in the subject line to get people to open an email that’s really about a new product. Here’s a snapshot of a few to-the-point subject lines:

3. Recognize you’re sending an ad

We strongly suggest that you get permission from all of your subscribers before sending emails, especially with the European Union’s General Data Protection Regulation in effect. And most email service providers, like VerticalResponse, require you have permission before sending any email through their service. The only time you don’t have to warn readers about ads? If everyone on your list has agreed to receive your emails.

4. Give a physical address

Each email must contain the postal address for the person or business sending the email. Doing this helps to show your business is a credible one, and offers another way for your recipients to opt out of your emails if they need to.

5. Every email needs an easy opt-out option

Your subscribers must be able to easily unsubscribe from your messages. You have to give this option to your subscribers in every message you send. At the bottom of the email, you can provide a link to unsubscribe. Here’s an example of an opt-out option (look for the “Unsubscribe” link at bottom):

6. Honor opt-out requests quickly

If a subscriber wants off your list, you have 10 days to do it. You can’t charge any fees for this service, ask for any personal information or sell the person’s contact information to another company. Most email service providers will manage this process for you, which is another plus to using an email service provider.

7. Monitor what others do for you

If you hire another company to manage your email list, you are still responsible if the company breaks any of these rules.

Bottom line: Use good judgment and respect your email subscribers. When you set up your next email campaign, it doesn’t hurt to check it against this list of rules to make sure everything is legit.

If you’d like more information, The Federal Trade Commission offers a compliance guide on its site to help small businesses comply with the CAN-SPAM Act.

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Editor’s note: This article was originally published in May 2014 and has been updated for accuracy and relevance.

More than 59 percent of marketers count email marketing as their biggest source of ROI. This proves that investing in email marketing is one of the most lucrative marketing strategies you could use, so your lists must be filled with high-quality prospects that are interested in what your company offers. Enter: opt-in subscribers.

Opt-in subscribers are a cornerstone of successful email marketing. More than just proof that people are out there who want to hear from you, opt-in subscribers are crucial for ensuring your emails make it to the inbox (and stay out of the spam folder). The lengthier your contact list, the more substantial amount of prospects you have to nurture and — hopefully — convert to customers. Now, if only it were easy to get all those opt-in subscribers in the first place.

Getting people to opt into your emails, like most things in digital marketing, requires a creative approach to see success. Unlike building a contact base off of purchased lists and site skimming, there are no shortcuts when it comes to growing your opt-in email subscribers. To win more subscribers, you’ve got to put work and time into it. Below are some of the creative ways you can encourage more people to opt-in to your emails for a stronger, more successful email marketing strategy.

1. Website Pop-Ups

We’ve all seen them: pop-ups that appear right in the middle of the page (or perhaps less overtly, off in the corner), encouraging us to “subscribe to our newsletter.” Pop-ups are a good, sustainable way to get more subscribers via opt-in. The average conversion rate for a pop-up is 3.09 percent. It might not sound like much, but if you’re getting 1,000 visitors a month to your site, that’s 31 new opt-in subscribers — all with very little work required on your end.

Prioritize pop-ups on the pages where people are most likely to end up, such as your homepage and your most viewed blog post pages. And to make it really “pop,” aim for bold colors and clean, concise text. Better yet, offer something of value for signing up, like a free asset or a discount code.

2. Tradeshows and Conferences

You’re probably going to at least one or two tradeshows or conferences a year, but are you using them as opportunities to get more email opt-ins? These kinds of events are great for building your network of potential leads, but you can also be using them to increase your email subscriber list. If a potential customer is already engaging with you person-to-person, there’s a strong chance they’re open to hearing more from you later on. And if they aren’t ready to become a customer right away, enrolling them in your email, outreach is a great way to keep tabs on them without inundating or coming on too strong.

To maximize the potential of building your opt-in list at tradeshows or conferences, add it to your talking points when you start engaging with a potential prospect. Ask people if they’d like to receive your emails and have a sheet ready where they can write down their email address and check off permission to receive your marketing. Or, bring a tablet or laptop that has an email opt-in page already pulled up that they can quickly enter their information into. At the end of the day, you should have a nice long list to work off of.

3. Re-Engagements

Getting more opt-ins doesn’t always require reaching out to new people. Sometimes, you have to reach out to people who have previously subscribed to your emails but who aren’t currently engaging with them to see if they still want to keep their opt-in status. Re-engaging cold prospects serves two purposes: one, it can reanimate the relationship and spark more engagement moving forward. Two, it helps you remain compliant and avoid wasting time by emailing people who aren’t interested in what you’re selling.

If you use an email autoresponder, set it up to send out re-engagement emails after a certain period of inactivity. Otherwise, take it on as part of your routine. You’ll get a cleaner, more active opt-in list, and you’ll also build more trust with your recipients.

4. Add A Checkbox To Your Forms

Include an option for people to opt-in to your email marketing when they’re engaging with other content on your site, such as downloading gated assets, entering contests and giveaways, and registering for webinars. They’re already choosing to provide you with their contact information, so checking a box to enroll in your email marketing won’t seem too lofty. Just make it clear and visible so that people don’t miss it when they’re filling out those forms.

The methods that you use to get more people to opt-in to your emails should be implemented alongside your various other efforts, which makes it super easy to tackle. Focus on methods that build trust with your audience and never try to trick anyone into permitting further contact – that’s no way to build trust with your prospects and begin a meaningful partnership. Likewise, diversify your efforts so that you’re reaching as many people as possible. Everything from having a social presence to creating high-quality content is going to bring more eyes to what you’re doing — and as a result, more opportunities for opt-ins.